FMCG products need to stand out of the crowd - Turkish Bread had no issue here with their vivid brand colours. Our challenge was to create the engaging story behind their ever growing product lines.
With the world sometimes overly PC we decided it was time to inject some more fun and humour into the brand, playing on their Turkish background with ‘english as a second language’ toning - we spiced up the packaging for Turkish Bread. The bread’s are as always, bursting with natural goodness but now they’re sporting some humorous messaging. It’s best to read these packs out loud like with a heavy Turkish accent.