IFP Group

Taking Kiwi innovation to market


Challenge

For IFP, who are locally owned and operated, standing out in one of the largest retail chains in NZ was always going to be a challenge. They are specialists in plastic injection moulding and large volume manufacturers, who bring innovative products to market. They needed a voice for some colourful brand attributes and to achieve greater brand cut through.

Solution

We created bright new product photography, re-designed product labels, and defined positioning for the Italio range of products. We have established a real presence for the brand within the Warehouse Group stores. Their industrial product range is vast and we continue to take the brand forward to meet new emerging markets.












We'd love to hear from you!

If you would like to talk to us about how we can help you, please get in touch.