A major construction company that are well-known in their slice of the world - but lacking a brand that really fitted who they were. We created a new identity for RCC including reworking the icon logo that existed ensuring we carried the brand equity that had been built for over 21 years over to the new look. And what is a milestone birthday and new brand without a party? We created an event for RCC called 'The Art of Construction' featuring street artists and sculpture that was a real hit. A new website is under way, tender collateral and all other touch points within the business - even their vehicles have a smart new look. A new brand for an apartment complex 'Mondrial Newton' is another project we worked on including corresponding collateral to sell the project offshore.
